Lifestyles program inspired by a magical setting and a bold female character. Sullivan Entertainment, an award winning international media company based in Toronto, produces and distributes family-friendly mini-series, documentaries and movies, many ranking among Canada’s highest rated shows. They came to us to develop a comprehensive licensing approach for their premiere property, Anne of Green … Read More
Designing a garden fresh look for a literary classic. Beatrix Potter’s Peter Rabbit — a children’s classic which continues to delight each new generation that encounters it — needed an updated look for it’s US licensing program. We developed a fresh fashion forward approach for the brand while maintaining the richness and charm of this … Read More
Brand style guide for a feline superhero film release. We developed the tween style guide for Warner Bros. film Catwoman. The project entailed interpreting film property assets for the retail product market focused on tween girls, a primary target customer at retail.
Bringing a beloved plush toy brand to apparel and lifestyles markets. Known worldwide for its top quality, super soft and huggable plush designs, GUND is the US leader in soft toy manufacture. To help the company expand on it’s brand equity, we worked with them to define and develop the babyGUND Lifestyles program extending the … Read More
Creating art elements and style guides that help licensees bring successful, on-trend product to market. Style guides for Nickelodeon’s Rugrats licensing program. We designed trend right, production friendly, rich creative guides for use by Nick’s licensees for some of the company’s hottest properties. Over the years we developed many of the seasonal style guides for … Read More
Interpreting a ground breaking television property from Nick Jr. for the licensed product retail market. Nickelodeon’s award winning animated series, Blue’s Clues, established a unique new visual style and invited Nick’s youngest viewers to play-along and think-along. We consulted with Nickelodeon’s directors of licensing and creative development on how to adapt the show’s rich visual … Read More
Developing a charming and playful brand extension based on the favorite snack of toddlers. Cheerios is one of General Mills most valued brands and the number one snack food for toddlers. When General Mills decided to license Cheerios for the children’s retail product market, we were asked to develop the licensing concept and style guide. … Read More