Bringing a beloved plush toy brand to apparel and lifestyles markets. Known worldwide for its top quality, super soft and huggable plush designs, GUND is the US leader in soft toy manufacture. To help the company expand on it’s brand equity, we worked with them to define and develop the babyGUND Lifestyles program extending the … Read More
Archives
Disney Classics
Designing table top fun from retro modern to cool contemporary. We designed product collections and graphics for a wide array of Disney Classics tabletop collections. Here are a few. These collections were designed for Target retail stores and were manufactured by Zak.
Superhero Home
Home collections comic book with a superhero product line up. Featuring an array of Marvel Comics properties, we designed an assortment of product collections and marketing material for manufacturing licensee, JFranco. The project included developing graphics, designing product collections, and designing a comic book styled marketing brochure which incorporated our product designs as well as … Read More
Pond Palz
Playful bath collections for young families. We designed this series of playful bath accessories for Jay Franco, a company recognized as an industry leader for its superlative quality and innovative Home Products.With young families as the focus, we set out to bring fun and smiles to kids and parents at bath time. We developed Pond … Read More
Jr Zookeeper / Jr Aquarist
Inspiring kids to playful exploration and appreciation for nature. Wildlife Artists is a company who’s vision, since it was established more than four decades ago, is to inspire an appreciation for nature, adventure and conservation. They produce exceptional quality realistic plush figures and wildlife toys for major zoos and aquariums throughout the US.
Torq
Designing a new oral care concept for young guys. In developing a new concept for Procter & Gamble — an oral care product line for young men — the goal was to keep the fun going after you’ve outgrown the kid stuff. The project included identity design and naming, as well as developing trend direction … Read More
GirlZone
Personal care products with fun and flair specially designed for tween girls. This project for Gillette entailed brand development for a new line of personal care products for tween girls. Taking a cue from the broad success of accessory products for this customer, we adapted the concept for a fun approach for younger consumers who … Read More
Candy Crush
Fun products that keep fans crushing it beyond the app. SkyHigh International — an industry leader in stationery, writing and activities products — asked us to develop product concepts and a licensing presentation for Candy Crush, one of the highest-grossing and most-played mobile apps. The collection included innovative products with specialty features and captured the … Read More
Cheerios Kids
Developing a charming and playful brand extension based on the favorite snack of toddlers. Cheerios is one of General Mills most valued brands and the number one snack food for toddlers. When General Mills decided to license Cheerios for the children’s retail product market, we were asked to develop the licensing concept and style guide. … Read More