Designing a new oral care concept for young guys. In developing a new concept for Procter & Gamble — an oral care product line for young men — the goal was to keep the fun going after you’ve outgrown the kid stuff. The project included identity design and naming, as well as developing trend direction … Read More

Britney Spears

Fashion and accessories strategy for a celebrity icon. When Britney Spears, whom Forbes had ranked as the world’s most powerful celebrity, wanted to expand her entertainment brand to the retail product market, her organization hired Brand Sense Partners. Brand Sense Partners brought us on board to develop the concept for a Britney Spears fashion and … Read More


Personal care products with fun and flair specially designed for tween girls. This project for Gillette entailed brand development for a new line of personal care products for tween girls. Taking a cue from the broad success of accessory products for this customer, we adapted the concept for a fun approach for younger consumers who … Read More