Creating art elements and style guides that help licensees bring successful, on-trend product to market.
Style guides for Nickelodeon’s Rugrats licensing program. We designed trend right, production friendly, rich creative guides for use by Nick’s licensees for some of the company’s hottest properties. Over the years we developed many of the seasonal style guides for this and other Nick and Nick Jr. properties. For Rugrats each season featured three or more themes for girls & boys licensing programs that comprised on average 30 to 50 page books of creative content. Our work included developing themes, color palettes, art & icons, patterns, and more. Projects also included layout and design of the books.