Fashion and accessories strategy for a celebrity icon.
When Britney Spears, whom Forbes had ranked as the world’s most powerful celebrity, wanted to expand her entertainment brand to the retail product market, her organization hired Brand Sense Partners. Brand Sense Partners brought us on board to develop the concept for a Britney Spears fashion and accessories brand.
Our work for the project included brand strategy, identity design, and design direction. We created a presentation including illustrations, trend and mood boards, and brand collateral that gave visual expression to the proposed brand direction.
The research and data compiled by Brand Sense Partners together with our presentations led to the successful engagement of international licensing partners — including a signed fragrance deal with Elizabeth Arden, and offers for Britney Spears fashion & apparel lines with multiple free standing retail stores with a global market reach.
("curious" packaging — Elizabeth Arden)