Anne of Green Gables
Lifestyles program inspired by a magical setting and a bold female character.
Sullivan Entertainment, an award winning international media company based in Toronto, produces and distributes family-friendly mini-series, documentaries and movies, many ranking among Canada’s highest rated shows. They came to us to develop a comprehensive licensing approach for their premiere property, Anne of Green Gables.
Inspired by the natural beauty of Prince Edward Island and the Victorian era of the story’s setting, we developed a lifestyles brand approach that expresses the aspirational themes of this delicate epic and beloved title character. The project included developing the brand strategy and identity for retail product lines; creating a licensing style guide and full creative content; and designing licensing pitch presentations to aid in the acquistion of manufacturing partners.