BeneFitFun

Defining a new fitness concept to recycle calories into support for good causes. Personal trainer, Colette Seger, came to us to help define the brand for a new fitness concept. Her plan — to establish a non-profit organization who’s mission is to turn calories spent in personal training sessions into funds for good causes. Our … Read More

Anne of Green Gables

Lifestyles program inspired by a magical setting and a bold female character. Sullivan Entertainment, an award winning international media company based in Toronto, produces and distributes family-friendly mini-series, documentaries and movies, many ranking among Canada’s highest rated shows. They came to us to develop a comprehensive licensing approach for their premiere property, Anne of Green … Read More

Arturo Chiang

Bringing afforable luxury to modern classic footwear. Arturo Chiang is a fashion footwear brand with a global retail presence in major department stores around the world. The brand’s commitment to both superior quality and value brings affordable luxury to modern classic footwear for women.

Jr Zookeeper / Jr Aquarist

Inspiring kids to playful exploration and appreciation for nature. Wildlife Artists is a company who’s vision, since it was established more than four decades ago, is to inspire an appreciation for nature, adventure and conservation. They produce exceptional quality realistic plush figures and wildlife toys for major zoos and aquariums throughout the US.

Britney Spears

Fashion and accessories strategy for a celebrity icon. When Britney Spears, whom Forbes had ranked as the world’s most powerful celebrity, wanted to expand her entertainment brand to the retail product market, her organization hired Brand Sense Partners. Brand Sense Partners brought us on board to develop the concept for a Britney Spears fashion and … Read More

GirlZone

Personal care products with fun and flair specially designed for tween girls. This project for Gillette entailed brand development for a new line of personal care products for tween girls. Taking a cue from the broad success of accessory products for this customer, we adapted the concept for a fun approach for younger consumers who … Read More