This project for Gillette entailed brand development for a new line of personal care products for tween girls. Taking a cue from the broad success of accessory products for this customer, we adapted the concept for a fun approach for younger consumers who had previously just been using product designed for adult women. We provided a range of branding services from research to naming and identity. We also developed packaging and product concepts, and created a presentation package introducing the brand concept to key executives and stakeholders at Gillette.