Gillette — responding to the success of their kids toothbrush collections expanding in the market through fun, trend driven and licensed kids toothbrushes — asked us to explore how they could take a similar approach to pump up the fun for the adult toothbrush market.

We researched market products and trends, and proposed a strategy that would answer that challenge. We then designed an array of different collections to appeal to various key audiences. In addition to developing graphics, identity concepts, product concepts and renderings, we also produced a digital presentation and a boxed package of printed materials for all key stakeholders to take away from the corporate meeting where the presentation was made.