Cheerios is one of General Mills most valued brands and the number one snack food for toddlers. When General Mills decided to license Cheerios for the children’s retail product market, we were asked to develop the licensing concept and style guide. We developed the strategy, original character art, creative content, and the packaging system for the Cheerios Kids brand. We also developed a digital style guide. The concepts developed feature happy, wholesome, playful characters and themes. Products licensed for retails markets included boys and girls apparel and accessories, as well as huggable collectible plush dolls, toys, cereal dispensers and more.